# zicula-aso-kit — free sample

Three real files from the full kit (28 files), each **trimmed to taste** — enough to
judge the quality, not enough to run your ASO with:

- `before-after-examples.md` — **2 of the 3** complete before/after store-listing
  rewrites from `metadata/` (the habit tracker "Tempo" and the pet health log
  "PawLog"), field-by-field with char counts and the reasoning shown. The full file
  adds App 3 ("Splitr") with the Play-specific long-tail move, and the repeatable
  5-step rewrite loop.
- `keyword-research-sop.md` — **Phase 1 (Seed) of 6 phases** from the two-store SOP in
  `keyword-workflow/`: the four seed buckets and the Apple/Google-specific seed
  sources. The full SOP continues with expand (autocomplete), score (1–5 anchors +
  the Priority formula), competitor gap, localization and the keep-it-current cadence,
  plus the policy boundaries.
- `keyword-funnel-worksheet.xlsx` — **1 of the 3 sheets**, with the live
  Priority-score formula wired on **8 of the full 40 rows**. Overwrite the two italic
  example rows and the Action column computes itself — the formula genuinely works
  (opens in Excel, Google Sheets, Numbers, or LibreOffice). The full worksheet wires
  all 40 rows and adds the "How to score" anchors sheet and the monthly impressions →
  downloads "Funnel" tracker.

What the full kit adds (the other 25 files):

- Keyword workflow: the full 6-phase SOP guide, `keyword-funnel-worksheet.md`
  (column-by-column reading rules), `competitor-gap.xlsx` (auto-routed steal / hold /
  defend / monitor actions) and `localization-keyword-matrix.xlsx` (5-locale grid with
  30-char auto-checks)
- Metadata: per-store worksheets with the real character budgets — Apple (name 30 /
  subtitle 30 / keywords 100 / promo 170 / description 4,000) and Google (name 30 /
  short 80 / full 4,000) — plus a field-by-field do/don't table with rejection
  recovery, and the third before/after rewrite
- Creatives: 10 screenshot caption formulas, a 10-point icon self-check, a
  preview-video make-or-skip storyboard, and A/B test designs for Apple Product Page
  Optimization / Google custom store listings
- Reviews: 44 situation-based reply templates (policy-framed), a rating-recovery
  playbook, and a 12-point review-prompt placement checklist
- Release: release-day checklist, ASO changelog template, 30-day post-launch
  calendar, and an algorithm-update response SOP
- Audit: a scoreable 100-point evidence-based rubric + a client-facing branded report
  skeleton with engagement pricing guidance
- Console guides: where every field lands in App Store Connect and Play Console, and
  which analytics to read

Character limits and policy links were verified against Apple's and Google's published
pages at packaging time, and re-checking them is built into the checklists. MANIFEST.md
in the kit lists all 28 files.

One-time purchase $56 · free updates for v1.x · 14-day full refund.